Fitzrovia
Bordering Soho immediately to the north of Oxford Street, Fitzrovia is an historic yet thoroughly modern neighbourhood, full of creativity and a fantastic community spirit with residents fiercely protective of its individuality – locals fought hard against the attempted ‘re-branding’ of the area to Noho in the early 2000’s. Make no mistake, this is no poor relation to Soho, if anything, Fitzrovia is the cool and sophisticated sibling…
The home of design, tech & creativity
Known as Fitzrovia since the 1930’s – a term supposedly coined by the denizens of literary London after their favoured local watering hole, the Fitzroy Tavern – the area has experienced a renaissance in recent years with some high profile development and even higher profile occupiers including Meta & Netflix making the area home.
From the early 20th century literary elite to today’s 21st century tech pioneers, the area has always attracted those at the cutting edge of culture and creativity.
Take a Tour
Take a tour of the neighbourhood and get a flavour of a day in the life of Fitzrovia.
Book a personal tour with one of our team.
Want to know more?
Check out our Journal for Fitzrovia stories and inspiration.
Why Fitzrovia?
A huge mix of architecture from Georgian Squares and Victorian Mansion blocks to post-war brutalism and modern glass & steel edifices means there is a style to suit everybody. Transport links are some of the best in London with five tube stations serving the neighbourhood – Tottenham Court Road, Oxford Circus, Goodge Street, Warren Street & Great Portland Street.
City Streets, Village Vibes
Streets are mostly laid out in a grid formation, giving the area a distinct city block feel of say, New York. However, the area manages to maintain a genuine urban village vibe with a varied selection of design-focussed stores, countless artisan coffee spots, classic pubs and numerous top-notch restaurants centred around both Charlotte Street & Great Titchfield Street.
Fit for a King
Head up any of the north-bound arterial streets and you’ll end up in The Regent’s Park, one of London’s finest.
Cafe Culture
Brunch or just some casual people watching? No problem. Fitzrovia has a cafe culture to rival Europe’s best.
Dinner Date?
Some of London’s coolest restaurants call Fitzrovia home, check our Journal for the one’s we’re digging right now.
Writer’s Block
Virginia Woolf & George Bernard Shaw were both Fitzrovia residents, paving the way for today’s new bohemians.
Soho
Soho is surely the epitome of London life, the beating heart of the West End, a vibrant enclave where history, creativity and a sense of rebellion collide to create a truly original and unrivalled neighbourhood. Globally recognised for its bohemian spirit, Soho has been a haunt for artists, writers, poets and musicians for centuries. Modern Soho is a paradise for creatives, culture vultures, foodies and night owls.
Kings Cross
Once a gritty transport interchange, King’s Cross has re-emerged as one of London’s most exciting and liveable neighbourhoods. Today, it’s a curated mix of waterside calm, cutting-edge design, and tech-fuelled ambition — all orbiting the buzz of Granary Square and the Regent’s Canal. Expect heritage architecture and hyper-modern thinking in equal measure. From cobbled lanes and listed gasholders to the sweeping curves of Heatherwick Studio’s Coal Drops Yard, there’s no other district in the capital with quite this energy.
Bloomsbury
Bloomsbury is a little slice of bohemian paradise in the heart of London, historic streets lined with handsome Georgian townhouses, leafy garden squares and a vibe that oozes culture & creativity.
Seven Dials
Seven Dials is a charm-packed lifestyle & gastronomy hub connecting Covent Garden with Soho, defined by seven characterful cobbled streets radiating from the unmistakable sundial dating from the 1690’s.
Covent Garden
One of London’s most iconic and recognisable destinations, perhaps from the outsider’s perspective nothing more than a hub for tourists, shoppers, theatre goers or opera aficionados, but scratch the surface and there is so much more to discover about this thriving community…
Holborn & St. Giles
Holborn is the gateway from the City of London to the West End and home to the UK’s legal profession. Situated around the grand garden square of Lincoln’s Inn Fields, it’s home to many top law firms, barrister’s chambers and the London School of Economics & Political Science.
Borough
Borough is one of central London’s most vibrant and historic neighbourhoods, where the energy of the city meets the charm of centuries-old streets. As the locals will tell you, Borough is more than just a destination — it’s a way of life!
Bankside
Located opposite the City of London, Bankside is culture-rich and superbly connected, balancing the energy of the South Bank with a slightly slower rhythm through its mix of historic lanes, former industrial buildings and modern development. Defined by its river frontage and choice of crossings: Millennium, Southwark, Blackfriars and London Bridge all link directly to the Square Mile.
Carnaby Street,
Carnaby W1
Studio living in the heart of Carnaby on the first floor of a period building. Modern throughout and with a smart separate kitchen, this would make an ideal Central London home. Secondary glazing is fitted for tenant comfort. Available early October, unfurnished.
£600 pw
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John Adam Street,
Strand WC2
An immaculate one-bedroom flat, located between Embankment Gardens and the Strand. This bright and spacious property features a dual-aspect open-plan living area, along with a stylish en-suite double bedroom. Period sash windows throughout add charm and character to this delightful home.
£550,000
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Lowndes Court,
Carnaby W1
Situated on Lowndes Court, a pedestrianised cobbled street that runs off Carnaby Street, is this charming one bedroom property. Wooden floors are fitted throughout, there is an open-plan kitchen and contemporary shower room. Available early December, unfurnished.
£625 pw
Read more Craven Street,
Strand WC2
Situated on a quiet residential street between the River Thames and London’s vibrant West End, this well proportioned lateral apartment spans the entire top floor of 33-34 Craven Street, a sympathetic conversion of two handsome period townhouses located in the very heart of the Capital
£1,650,000
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Southampton Street,
Covent Garden WC2
A stunning, two bedroom apartment overlooking the Covent Garden Piazza. Located in a luxury, modern development, this first floor apartment offers a vast open plan, dual aspect living space and benefits from air conditioning throughout. Available furnished, early September.
£1,575 pw
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Strand,
Covent Garden WC2
A superb south-facing duplex penthouse offering views towards the Thames from two roof terraces, plus three generous bedroom suites and a highly contemporary specification including comfort cooling and integrated AV. Only moments from the heart of Covent Garden, this unique apartment is a rare find