Fitzrovia
Bordering Soho immediately to the north of Oxford Street, Fitzrovia is an historic yet thoroughly modern neighbourhood, full of creativity and a fantastic community spirit with residents fiercely protective of its individuality – locals fought hard against the attempted ‘re-branding’ of the area to Noho in the early 2000’s. Make no mistake, this is no poor relation to Soho, if anything, Fitzrovia is the cool and sophisticated sibling…
The home of design, tech & creativity
Known as Fitzrovia since the 1930’s – a term supposedly coined by the denizens of literary London after their favoured local watering hole, the Fitzroy Tavern – the area has experienced a renaissance in recent years with some high profile development and even higher profile occupiers including Meta & Netflix making the area home.
From the early 20th century literary elite to today’s 21st century tech pioneers, the area has always attracted those at the cutting edge of culture and creativity.
Take a Tour
Take a tour of the neighbourhood and get a flavour of a day in the life of Fitzrovia.
Book a personal tour with one of our team.
Want to know more?
Check out our Journal for Fitzrovia stories and inspiration.
Why Fitzrovia?
A huge mix of architecture from Georgian Squares and Victorian Mansion blocks to post-war brutalism and modern glass & steel edifices means there is a style to suit everybody. Transport links are some of the best in London with five tube stations serving the neighbourhood – Tottenham Court Road, Oxford Circus, Goodge Street, Warren Street & Great Portland Street.
City Streets, Village Vibes
Streets are mostly laid out in a grid formation, giving the area a distinct city block feel of say, New York. However, the area manages to maintain a genuine urban village vibe with a varied selection of design-focussed stores, countless artisan coffee spots, classic pubs and numerous top-notch restaurants centred around both Charlotte Street & Great Titchfield Street.
Fit for a King
Head up any of the north-bound arterial streets and you’ll end up in The Regent’s Park, one of London’s finest.
Cafe Culture
Brunch or just some casual people watching? No problem. Fitzrovia has a cafe culture to rival Europe’s best.
Dinner Date?
Some of London’s coolest restaurants call Fitzrovia home, check our Journal for the one’s we’re digging right now.
Writer’s Block
Virginia Woolf & George Bernard Shaw were both Fitzrovia residents, paving the way for today’s new bohemians.
Soho
Soho is surely the epitome of London life, the beating heart of the West End, a vibrant enclave where history, creativity and a sense of rebellion collide to create a truly original and unrivalled neighbourhood. Globally recognised for its bohemian spirit, Soho has been a haunt for artists, writers, poets and musicians for centuries. Modern Soho is a paradise for creatives, culture vultures, foodies and night owls.
Carnaby
An enclave of only 14 streets in the north west corner of Soho, yet Carnaby is very much a neighbourhood in its own right. Carnaby Street is world renowned as the epicentre of Swinging London in the 1960’s, and has continued its association with fashion and youth culture to this day.
Chinatown
Chinatown is a vibrant enclave where East meets West, nestled between Soho, Leicester Square, Piccadilly Circus and Covent Garden. A captivating oasis of Asian cuisine and culture, adorned with ornate Chinese gates and colorful lanterns.
Seven Dials
Seven Dials is a charm-packed lifestyle & gastronomy hub connecting Covent Garden with Soho, defined by seven characterful cobbled streets radiating from the unmistakable sundial dating from the 1690’s.
Covent Garden
One of London’s most iconic and recognisable destinations, perhaps from the outsider’s perspective nothing more than a hub for tourists, shoppers, theatre goers or opera aficionados, but scratch the surface and there is so much more to discover about this thriving community…
St. Martin’s & Strand
St. Martin’s Lane is Covent Garden’s western border, a bustling thoroughfare linking Seven Dials with Trafalgar Square and a gateway to the wider West End. Strand is the southern boundary of Covent Garden running parallel to the River Thames and linking the cities of London & Westminster. A neighbourhood that offers everything from river views and world class theatres, to green open space and village vibes.
Bloomsbury
Bloomsbury is a little slice of bohemian paradise in the heart of London, historic streets lined with handsome Georgian townhouses, leafy garden squares and a vibe that oozes culture & creativity.
Holborn & St. Giles
Holborn is the gateway from the City of London to the West End and home to the UK’s legal profession. Situated around the grand garden square of Lincoln’s Inn Fields, it’s home to many top law firms, barrister’s chambers and the London School of Economics & Political Science.
Lisle Street,
Chinatown WC2
Positioned amongst the captivating oasis of Asian cuisine and culture, adorned with ornate Chinese gates and colourful lanterns, this neutrally decorated one bedroom apartment is in the heart of Chinatown. Finished with wooden floors, a modern shower room and kitchen. Available unfurnished June.
£550 pw
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John Adam Street,
Strand WC2
An immaculate one-bedroom flat, located between Embankment Gardens and the Strand. This bright and spacious property features a dual-aspect open-plan living area, along with a stylish en-suite double bedroom. Period sash windows throughout add charm and character to this delightful home.
£650,000
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Catherine Street,
Covent Garden WC2
Split over two floors with the upper floor dedicated to open-plan living, this one bedroom apartment is located in the Opera Quarter of Covent Garden in the heart of Theatreland. A modern aesthetic includes wooden floors, while the bedroom benefits from a walk-in wardrobe. Available May unfurnished.
£710 pw
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John Adam Street,
Strand WC2
A bright and well proportioned three bedroom lateral apartment overlooking the well tended courtyard garden of The Little Adelphi, this ever-popular and sought after portered block developed by Galliard Homes the late 1990’s.
£1,400,000
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St. Martin’s Lane,
Covent Garden WC2
With double height apex ceiling and exposed beams creating a lofty feel, this two bedroom penthouse has a contemporary interior and a private roof terrace. Dark grey shutters and feature lighting add to the overall design, along with a stylish kitchen and bathrooms. Available unfurnished April.
£1,475 pw
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Arclight Lofts,
Covent Garden WC2
Arclight Lofts. Where industrial heritage meets contemporary living in Seven Dials. This exclusive Penthouse is an impressive and unique apartment configured over two floors, featuring a soaring double-height primary living space flooded with natural light from the floor-to-ceiling glazed facade.